Content

web2wave vs onboarding.online

Growth

August 29, 2026

onboarding.online builds in-app and web onboarding. Their public Web2App plan is $100 per 15k impressions. web2wave is a dedicated web2app stack: quiz, paywall, web billing, ads, cancellation, CRM. This page is about the web journey as a growth product, not an impression meter.

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Who web2wave is for

web2wave is for teams that treat the web journey as a growth product. You want a quiz before the paywall, more than one payment provider, CAPI into the ad platforms you buy, a cancellation flow, a user-level CRM, and A/B tests you can run today — with a monthly price that does not climb with every impression.

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What you get

Access and pricing

Self-serve at app.web2wave.com. Free until paid traffic (more than 50 unique visitors/day).
Published tiers: Basic $199/mo; Starter $590; Pro $990; Advanced 2% of revenue, $1,390 minimum.
Impression pricing can work for a small test. It is not a dedicated web2app stack with a monthly number you can put in a spreadsheet when paid UA scales.

Quiz, paywall, billing

Dedicated quiz and paywall editor, upsells and downsells, flexible logic.
Stripe, PayPal, Paddle, Solidgate, Unlimit, Billerix, FastSpring, Zotlo, Xsolla, Primer (100+).

A/B, ads, cancellation, CRM

In-product A/B today.
Pixels and CAPI for Meta, TikTok, Google, OpenAI Ads, Pinterest, AppLovin, Snap.
In-product cancellation flow.
Quiz and subscription analytics, user-level CRM, API and webhooks.

Stack and help

Syncs to RevenueCat, Adapty, and Qonversion. SDKs: iOS, Android, Flutter, React Native, Unity.
AI localization, Wavy in-editor AI (March 2026), MCP at mcp.web2wave.com (70+ tools).
Pro includes 1 funnel built. Growth Service from $3,500/mo.

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When to pick web2wave

Pick web2wave when paid UA lands on the web and the work is the quiz, the offer, the PSP, CAPI, and cancellation. You want published monthly tiers, not a bill that moves with impressions. If you already use onboarding.online in-app, leave that in place. Add web2wave for the web path.

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The objection: “we already have onboarding in both places”

An in-app plus web builder is convenient. Convenience is not a PSP list, CAPI, a cancellation flow, or a CRM. If you are buying Meta, TikTok, or Google, those pieces are the work — and the cost should stay readable as spend grows.

web2wave is free until paid traffic. Stand up a quiz on a slice of spend and keep any in-app onboarding you already have.

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Start free, or book a demo

web2wave is free until you run paid traffic (more than 50 unique visitors/day). Open the cabinet at app.web2wave.com and build a quiz and paywall. If you want someone from product and growth on the call, schedule a demo.

Also: onboarding.online alternative.

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