Let us build and optimise your web2app funnel. Introducing Growth Service  

The #1 tool to build
Web2App quiz flows and paywalls that convert

Collect payments without app store fees and get full attribution data on your ad campaigns.
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What are Web2App funnels?

Instead of sending traffic directly to app stores, you first engage users with web quizzes, capture payments at higher margins, and deliver qualified installs to your mobile app.

Ad Click

Quiz

Payment

App Download

Quiz Builder

Design engaging quiz screens that convert before app install.
  • Drag-and-drop editor with ready-made blocks
  • Gamified screens, progress bars, skip logic
  • Mobile-optimized with zero friction

Paywall Builder

Design beautiful paywalls for web payments
and keep 95%+ of revenue
  • Visual editor for native-feel designs
  • Any pricing: trials, discounts, subscriptions
  • Stripe, Paddle, PayPal, Primer support
  • Instant deployment
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A/B Testing

Test and optimize without dev delays.
  • Launch variants instantly
  • Revenue-based decisions
  • Compare pricing, layouts, copy
  • Auto traffic splits

Analytics

Track the complete user journey from click to subscription.
  • Built-in funnel and drop-off analysis
  • Export to GA, Amplitude, PostHog
  • Meta, TikTok, Google Ads pixel support
  • Retention and LTV breakdowns

Cancellation flows

Build compliant cancellation flows with 1-click unsubscribe.
  • Custom cancellation flows on web
  • US and EU law compliant
  • Collect cancellation reasons and insights
  • Works with any payment provider
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User CRM

Track and manage users across your funnel with full visibility into their actions.
  • Search by email, ID, UTM, country, campaign
  • View event history and subscription plans
  • Filter by experiment groups
  • Debug individual user journeys

SDKs, API, Webhook

AI Localization

Localize your funnels into 40+ languages
with 1 click and boost global conversions

Meta & TikTok & GTM

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9+ ways to convert more users, all in one place

From quizzes to payments to analytics, every part works together by design.
quiz builder
Paywall Builder
A/B Testing
Analytics
Customer Portal
User CRM
quiz builder
Paywall Builder
A/B Testing
Analytics
Customer Portal
User CRM

Build your web funnel with web2wave

Start using web funnels: Launch faster, convert better, and keep more revenue with no app store limitations
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