We help mobile app developers keep more revenue and convert better via personalized web funnels and direct payment processing

web2wave is a no-code platform for building web-to-app funnels.

The problem

Mobile app developers face three major challenges:

Low margins - App store fees take 15-30% of every subscription, leaving less profit from each customer.

High customer acquisition costs - Post-ATT and privacy changes have broken attribution, making it harder to track what's working. Meanwhile, competitive ad costs and low app store conversion rates drive up the cost per customer.

Limited control and optimization - App stores enforce strict rules on in-app experiences and what you can show users. Their pages are static, and testing new pricing or messaging requires app releases that take days to review. On the web, you control the entire experience before users install - no restrictions, no review delays.

How web2app funnels solve this

Traditional app marketing sends users directly from ads to the app store. They see a few screenshots, maybe some reviews, then decide whether to install. Most bounce without converting.

Web-to-app funnels create a better path:

1. User clicks ad - Lands on your web funnel, not the app store
2. Takes personalized quiz - Answers questions about their needs and goals
3. Sees tailored solution - Gets personalized results based on their answers
4. Subscribes on web - Pays via Stripe/Primer/Paddle/PayPal (you keep 95%+ of revenue)
5. Installs app - Clicks deferred deep link to download
6. Accesses content immediately - Opens app with premium access already activated

Users arrive informed, engaged, and already paying. You avoid app store fees entirely and get detailed data on what drives conversions.

What we provide

web2wave gives you everything needed to build and optimize these funnels:

• Visual quiz builder - Create engaging quizzes with personalized branching logic
• Flexible paywall builder - Design conversion-optimized payment screens
• Direct payment processing - Accept subscriptions via Stripe, Paddle, PayPal, or Primer
• A/B testing - Test pricing, layouts, and messaging instantly without app releases
• Full analytics - Track every step from ad click to subscription
• Complete integrations - Sync with RevenueCat, Adapty, analytics platforms, and more

Everything happens through a visual builder. No coding required. Changes go live immediately.

Why it works

Users who go through a web funnel convert 2-3x better than those who install directly from ads. They're more informed, more engaged, and understand your value proposition before subscribing.

By moving payments to the web, apps avoid app store fees entirely while maintaining full control over pricing, trials, and promotional offers. Plus, you get payouts in 1-2 days instead of waiting 45-60 days through app stores.

Who we serve

We work with mobile app developers and growth teams who want to:

• Reduce customer acquisition costs
• Increase subscription conversion rates
• Keep more revenue by avoiding app store fees
• Improve cash flow to reinvest in growth faster
• Move faster with testing and optimization
• Get better data on what drives conversions

From solo founders to established apps with millions of users, web2wave provides the infrastructure for profitable web2app growth.

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Get in touch

Contact us - hello@web2wave.com | Book a demo

Resources - Watch demo video | Documentation | Blog

Follow our company on LinkedIn | Founder's LinkedIn