web2wave vs FunnelFox

web2wave and FunnelFox are both dedicated web2app platforms: a web quiz or onboarding flow, a paywall, web billing, then a handoff into the app. This page is for growth and UA teams who want a self-serve stack with a public price list, not a demo-gated sales motion.

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Who web2wave is for

web2wave is for teams that want to start without a sales call, see the price first, run a deep quiz plus paywall with A/B tests, pick from a wide payment-provider list, and keep RevenueCat, Adapty, or Qonversion as the subscription source of truth.

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What you get

Access and pricing

• Self-serve. Free until paid traffic (more than 50 unique visitors/day).
• Published tiers: Basic $199/mo (1,000 quiz starts); Starter $590 (up to $10k revenue/mo); Pro $990 (up to $40k, we build 1 funnel, A/B, custom domain); Advanced 2% of revenue, $1,390 minimum.
• FunnelFox is demo-gated, with no public price list and a sales-led revenue share.

Quiz, paywall, billing

• Dedicated quiz and paywall editor, upsells and downsells, web billing in-product.
• Stripe, PayPal, Paddle, Solidgate, Unlimit, Billerix, FastSpring, Zotlo, Xsolla, Primer (100+ processors).

Ads, analytics, cancellation

• In-product A/B. Quiz and subscription analytics, user-level CRM, API and webhooks.
• Pixels and CAPI for Meta, TikTok, Google, OpenAI Ads, Pinterest, AppLovin, Snap.
• In-product cancellation flow.

Stack and AI

• Syncs to RevenueCat, Adapty, and Qonversion. SDKs: iOS, Android, Flutter, React Native, Unity.
• AI localization, Wavy in-editor AI (March 2026), MCP at mcp.web2wave.com (70+ tools).

We help you build

• Pro includes 1 funnel built. Growth Service from $3,500/mo.
• Company-stated volume: $150M+ through funnels, 1,300+ funnels.

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When to pick web2wave

Pick web2wave when you need to start this week, you want a number you can put in a spreadsheet before a call, and the work after launch is yours: quiz depth, upsells and downsells, A/B, more than a couple of payment providers, CAPI into the ad platforms you already buy, a cancellation flow, and a CRM so support can look up a user. The editor, API, and webhooks are built for teams that iterate without waiting on a partner ticket. If you already use RevenueCat, Adapty, or Qonversion, you keep that system. web2wave syncs rather than replacing it.

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The objection: “they will build the funnel for free”

A complimentary first funnel is a sales motion, not a published SKU. You are buying the years after the first funnel, not the first funnel. The work that moves conversion is quiz logic, paywall tests, payment routing, CAPI, cancellation, and weekly iteration. A free build does not remove the need for a product you can change without another services ticket.

web2wave is not “build it yourself or nothing.” Pro ($990/mo, up to $40k revenue) includes us building one funnel, plus A/B and a custom domain. Growth Service starts at $3,500/mo if you want a dedicated team. The cabinet stays free until paid traffic, so you can also start alone and only pull people in when spend is live.

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How web2wave sits next to your subscription stack

web2wave does not replace your subscription system of record. Integrations include RevenueCat, Adapty, and Qonversion. If you are an Adapty shop that wants public pricing and a self-serve quiz you can edit tonight, web2wave plus Adapty is a valid setup. If you are on RevenueCat, web2wave is the dedicated web2app layer and RevenueCat stays the source of truth.

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Also compare

Same stack, different search: web2wave vs RevenueCat Funnels, RevenueCat alternative, web2wave vs Superwall, Superwall alternative, web2wave vs Qonversion, Qonversion alternative, web2wave vs Heyflow, Heyflow alternative, web2wave vs Zellify, Zellify alternative.

Start free, or book a demo

web2wave is free until you run paid traffic (more than 50 unique visitors/day). Open the cabinet at app.web2wave.com and build a quiz and paywall. If you want someone from product and growth on the call, schedule a demo.