Analytics

Track the complete user journey from click to subscription

See exactly how users move through your funnel with automatic event tracking at every step. Monitor revenue, identify drop-off points, and understand which traffic sources drive the most valuable subscribers.

Visual funnel analysis

Watch your users flow through the entire conversion path:

• Quiz funnel visualization showing progression through each question
• Drop-off rates at every screen
• Conversion metrics from quiz start to paywall
• Payment completion rates
• Real-time visitor counts and active sessions

Revenue dashboard

Monitor your financial performance at a glance:

• Total revenue - See earnings for any time period with trend indicators
• Refunds tracking - Monitor refund amounts and rates
• New subscribers - Track daily, weekly, and monthly subscription growth
• Buyers count - Know how many unique users converted
• Revenue per source - Identify which campaigns drive the most value

User journey tracking

Follow every action from first click to subscription:

• Visitors - Total traffic to your funnels
• Quiz starts - How many users begin the quiz
• Quiz completions - Completion rate and drop-off analysis
• Paywall views - Users who reach the payment screen
• Conversion rates - Percentage at each funnel stage

UTM attribution

Connect every subscription back to its original source:

• Track performance by campaign, ad set, and creative
• See which UTM parameters drive the best results
• Filter revenue by traffic source, country, or device
• Measure ROI for every marketing dollar spent
• No mobile measurement partner needed (but compatible if you use one)

Ad platform integration

Send conversion events directly to your ad platforms:

• Meta Pixel - Track events and optimize Facebook/Instagram campaigns
• TikTok Pixel - Measure TikTok ad performance
• Google Ads - Report conversions for search and display campaigns
• Snapchat Pixel - Optimize Snapchat advertising campaigns
• Pinterest Tag - Track Pinterest ad conversions
• AppLovin - Measure mobile ad network performance
• Works post-ATT since web cookies are allowed
• Automatic event firing with proper attribution

Export to your tools

Send data wherever you need it:

• Google Analytics 4
• Amplitude
• PostHog
• Custom webhooks for any platform
• Raw event export for your own analysis

Quiz performance comparison

Understand which versions convert better:

• Compare conversion rates across quiz versions
• See revenue generated by each variant
• Track changes over time with version history
• Identify which questions or screens impact conversion
• Monitor performance before and after changes

Retention & LTV metrics

Track long-term subscriber value:

• Subscription renewal rates
• Churn analysis by cohort
• Lifetime value by traffic source
• Revenue per subscriber over time
• Identify highest-value acquisition channels

User-level insights

Drill down into individual user behavior:

• View complete event history for any user
• See quiz answers, paywall interactions, and payment details
• Filter users by country, UTM source, or campaign
• Debug funnel issues by examining specific user paths
• Understand why certain users convert and others don't

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Why analytics matter: You can't improve what you don't measure. Track every touchpoint to identify bottlenecks, optimize your funnel, and maximize revenue from every visitor.

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See how it works

Watch Demo Video - A complete walkthrough of the platform and how everything works together.

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Related features

Quiz Builder - Create engaging quizzes with built-in analytics that track user answers and progression through each question.

Paywall Builder - Monitor paywall performance with detailed conversion metrics, pricing tier selection, and payment method preferences.