Test and optimize without dev delays

Launch experiments instantly and make data-driven decisions based on actual revenue. Compare different versions of your quizzes and paywalls to find what converts best, without waiting for app releases or developer resources.

What you can test

Run experiments on any element of your funnel:

• Pricing structures - Compare monthly vs annual, different price points, trial lengths
• Paywall layouts - Test button placement, color schemes, visual hierarchy
• Copy and messaging - Experiment with headlines, value propositions, call-to-action text
• Quiz flows - Try different question orders, answer options, screen designs
• Payment methods - Compare conversion rates across Stripe, Paddle, PayPal
• Offer types - Test free trials vs discounts vs full price

Smart traffic distribution

Control how users are split between variants:

• Manual splits - Set custom percentages for each variant (50/50, 33/33/33, etc.)
• Automatic optimization - Let the system shift traffic toward better-performing variants
• Multiple variants - Test 2, 3, or more options simultaneously
• Date ranges - Schedule experiments to start and end automatically

Revenue-focused metrics

Make decisions based on what matters most:

• ARPU (Average Revenue Per User) - See which variant generates more revenue per subscriber
• Total revenue - Compare absolute revenue generated by each variant
• Revenue per 1K visitors - Understand efficiency at scale
• Conversion rate - Track percentage of users who complete payment
• Statistical significance (p-value) - Know when results are reliable, not random

Advanced filtering

Target experiments to specific audiences:

• Country - Test different pricing for different markets
• Language - Compare performance across localized versions
• Device type - Optimize separately for mobile vs desktop
• User agent - Target specific browsers or platforms
• IP address - Run tests for particular regions

Localization testing

Use experiments to route users to region-specific funnels:

• Create separate paywalls for different currencies
• Test localized copy in multiple languages
• Show country-appropriate pricing automatically
• Filter by geography to separate users into correct versions
• Manage everything from one URL for cleaner campaign tracking

Statistical confidence

Know when you have a real winner:

• P-value calculations show statistical significance
• See confidence levels for each metric
• Avoid making decisions on insufficient data
• Track sample size and test duration
• Get clear indicators when results are trustworthy

Instant deployment

Make changes and see results immediately:

• No app store review process
• No code releases needed
• Launch new tests in under a minute
• Update running experiments on the fly
• Results visible in real-time dashboard

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Why A/B testing matters: Small changes can create big revenue differences. A better headline, different pricing, or clearer call-to-action might increase conversions by 20-50%. Testing removes guesswork and lets data guide your decisions.

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See how it works

Watch Demo Video - A complete walkthrough of the platform and how everything works together.

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Related features

Quiz Builder - Create multiple quiz variants to test different question flows, designs, and personalization logic.

Paywall Builder - Build alternative paywall designs to test pricing tiers, layouts, and conversion elements.

Analytics - Track detailed performance metrics for each experiment variant with full funnel visibility.