web2wave vs Adapty

Adapty is a partner-class product, like RevenueCat: subscription infrastructure for in-app purchases and entitlements. This page is not “replace Adapty.” Keep Adapty for in-app. web2wave is the dedicated web2app layer: quiz, paywall, web billing, ads, cancellation, CRM. If Adapty already runs entitlements, leave that in place. This page is about the web journey.

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Who web2wave is for

web2wave is for teams that treat the web journey as a growth product, not a checkout next to in-app billing. You want a quiz before the paywall, more than one payment provider, CAPI into the ad platforms you buy, a cancellation flow, a user-level CRM, and A/B tests you can run today. Adapty stays the source of truth in the app.

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What you get

Access and pricing

• Self-serve at app.web2wave.com. Free until paid traffic (more than 50 unique visitors/day).
• Published tiers: Basic $199/mo; Starter $590; Pro $990; Advanced 2% of revenue, $1,390 minimum.
• A web payment path next to in-app entitlements is a starting point. It is not a dedicated web2app stack with a public price you can put in a spreadsheet.

Quiz, paywall, billing

• Dedicated quiz and paywall editor, upsells and downsells, flexible logic.
• Stripe, PayPal, Paddle, Solidgate, Unlimit, Billerix, FastSpring, Zotlo, Xsolla, Primer (100+).

A/B, ads, cancellation, CRM

• In-product A/B today.
• Pixels and CAPI for Meta, TikTok, Google, OpenAI Ads, Pinterest, AppLovin, Snap.
• In-product cancellation flow.
• Quiz and subscription analytics, user-level CRM, API and webhooks.

Stack and help

• Keeps Adapty. Working Adapty sync, not a replacement. Also syncs to RevenueCat and Qonversion.
• SDKs: iOS, Android, Flutter, React Native, Unity.
• AI localization, Wavy in-editor AI (March 2026), MCP at mcp.web2wave.com (70+ tools).
• Pro includes 1 funnel built. Growth Service from $3,500/mo.

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When to pick web2wave (and keep Adapty)

Pick web2wave when paid UA lands on the web and the work is the quiz, the offer, the PSP, CAPI, and cancellation, not only the in-app paywall screen. Keep Adapty for entitlements and subscriber status. Purchases and users sync. You do not rip out Adapty to try web2wave.

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The objection: “Adapty already covers this”

Adapty is the right place for in-app entitlements. A web payment path next to that stack is convenient. Convenience is not a quiz, a PSP list, CAPI, or a cancellation flow. If you are buying Meta, TikTok, or Google, those pieces are the work.

web2wave is free until paid traffic. Stand up a quiz on a slice of spend and keep Adapty as the source of truth in the app.

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How web2wave and Adapty work together

The default architecture is web2wave on the web (quiz, paywall, web billing, ads, cancellation) and Adapty in the app (entitlements, products, subscriber status). That is the point of the integration. You add a dedicated web2app layer. You do not replace the partner you already trust.

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Start free, or book a demo

web2wave is free until you run paid traffic (more than 50 unique visitors/day). Open the cabinet at app.web2wave.com and build a quiz and paywall. If you want someone from product and growth on the call, schedule a demo.

Also: Adapty alternative.

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