Comparison · updated November 12, 2026

web2wave vs. FunnelFox

FunnelFox offers a funnel platform. web2wave is the platform plus the team: we research your market, build the funnel, produce the ad creatives and launch your campaigns, with public pricing and 100+ payment providers.

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$150M+revenue generated through web funnels
1,300+web funnels built across clients
3–5 daysfrom kickoff to live funnel
Trusted by subscription apps worldwide
Switched from another funnel builder
“That's why we've kept building with them rather than looking for alternatives.”
Mindaugas Bruzas, CEO, Leya AI · ~10× funnel scale-up, 130+ countries · Read the case
Platform plus team

FunnelFox gives you a platform. We also launch your growth.

Market research, the funnel, the ad creatives and the Meta campaign: one team takes you from zero to paid traffic, then keeps optimizing.

Easy StartMost popular way to start

Prepay 3 months of Advanced, get your launch for free

Our team does the whole launch. You approve and start spending.

  • Market & competitor research$300
  • Funnel design and build$800
  • 30 ad creatives$600
  • Meta campaign setup and launch$1,000
Launch package value $2,700
$0with Advanced prepaid for 3 months · $4,170
Claim Easy Start

Web2App fully managed

$3,500 /mo

You run the ads, we run the funnel: strategy, quizzes and paywalls, continuous A/B tests, weekly syncs.

Project manager · Growth manager · Funnel designer

UA + Web2App

from $5,000 /mo

We run paid acquisition and the funnel together, so creatives, traffic and conversion are optimized as one engine.

Everything above + User acquisition manager

Ad budget, creative production and the web2wave plan are billed separately.

Ad network partnerships

Your ad budget goes further with web2wave

As a partner of the major ad networks, we help clients get credits, bonuses and agency accounts.

TikTok
Up to $75,000in ad credits
Pinterest
Up to 50%of ad budget as bonus
Snapchat
$5K bonus+ personal account manager
AppLovin AXON
Up to $5Kad spend bonus
Meta
Agency accountsMeta Business Partner

Offers are set by each network and subject to their eligibility terms.

Key differences at a glance

Our column comes from web2wave's public pages and docs. FunnelFox's column is based on FunnelFox's public docs and website.

✓ Supported◐ Partial✕ No– Not stated in public docs
Capability
web2wave
FunnelFox
PRICING & ACCESS
Public price list
✓
From $199/moStarter $590 · Pro $990 · Advanced 2% of web revenue, min $1,390
–
Not published on funnelfox.comSite CTA: Schedule a demo
Self-serve start
✓
Free to startPaid once a funnel passes 50 unique visitors a day
–
Not stated in public docsSite CTA: Schedule a demo
Done-for-you launch
✓
Easy StartResearch, funnel, 30 ad creatives and a Meta launch
–
Not stated in public docs
Ad creatives & UA
✓
Done for youAI creatives add-on · full UA management from $5,000/mo
✓
Market RadarResearch of ad creatives running in your market; creative production and UA management not stated in public docs
Dedicated team
✓
Assigned Growth ManagerDedicated Slack support on Pro and above
✓
Solutions managerSets up payments orchestration; other roles not stated in public docs
AI & FUNNEL BUILDING
Build from a prompt
✓
Wavy + MCPClaude, Cursor or Codex work in your live project
✓
AI agent + MCP
Rebuild an existing funnel
✓
From any URL or FigmaQuiz import by URL on every plan
✓
From a screenshot or live URL
PAYMENTS & BILLING
Payment providers
✓
11 direct + 100+ via PrimerStripe, PayPal, Paddle, Solidgate, Braintree, Adyen, Unlimit, Billerix, FastSpring, Zotlo, Xsolla
✓
60+ providers
Upsells & downsells
✓
Full setUpsells, downsells, upgrades, downgrades, downsell on cancel
✓
Upsell actions
ANALYTICS & DATA
Predicted LTV
✓
1 to 12 monthspLTV and pROAS per campaign, optional pLTV in Meta purchase events
✓
Cohort LTVPredicted LTV not stated in public docs
A/B testing
✓
Revenue-basedSignificance, auto traffic splits, pLTV per visitor
✓
Yes
Webhooks
✓
Multiple endpoints4 payload types, JSON filters, retries
✓
13 webhooks
ADS & ATTRIBUTION
Pixels & Conversions API
✓
10 ad networksMeta, Google, TikTok, Snap, Pinterest, AppLovin, Taboola, Outbrain, NewsBreak, OpenAI
✓
Meta, TikTok, X, Google Ads and more
Agency ad accounts
✓
Meta, Google, TikTok, SnapWhitelisted agency accounts, 4.5% fee on top-ups
–
Not stated in public docs
LOCALIZATION
Auto-translation
◐
40+ languagesQuiz, paywall, emails and system messages
✓
80+ languages
RETENTION & CRM
User CRM
✓
YesSearch by email, ID, UTM, campaign; refunds and pauses
✓
Customers dashboardProfiles, purchase history, subscription status
SECURITY & RELIABILITY
SOC 2
–
Not publishedAsk us for our security documentation
✓
Type 2
Public status page
✕
Not yet
✓
Yes

FunnelFox information based on public docs and website as of November 12, 2026; features may change. Sources: docs.funnelfox.com, funnelfox.com. Full feature table →

web2wave MCP

An AI agent that works in your live funnel

FunnelFox also offers an AI agent and an MCP server. web2wave's MCP connects Claude, Cursor or Codex to your live project: it builds, edits, reads the results and ships the next variant.

YOU
Copy this quiz as variant B, shorten the intro, and tell me how both did after 7 days.
AGENT · WEB2WAVE MCP
Copied quiz as variant B
Shortened the intro screens
Experiment running at 50/50
Readout scheduled for day 7
Illustrative example of an MCP session.
Rebuild any funnelImport by URL, then edit screen by screen with targeted screen edits.
Localize in minutes40+ languages for quiz, paywall and emails.
A/B test readoutsExperiment snapshots, revenue and significance in one prompt.
Buyer insightsAI reads quiz answers to show what separates buyers from browsers.
Ad creativesFind winning ads in your niche and generate statics and video from your quiz.
Upsell routesPost-payment redirects and upsell fallbacks wired per price.

Built on web2wave's public API · MCP setup and docs →

From web2wave's local pricing & payments research

Localization that converts, not just translates

Translating copy is table stakes: FunnelFox and web2wave both do it. What moves revenue in new markets is local prices, local payment methods and offers framed the way people in that country buy.

+4.7%signup conversion
+1.9%payment authorization
+5.4%LTV per session

Average uplift from Adaptive Pricing at subscription signup, randomized comparison with a 1% holdback; signup and subscription value tracked for 3 months. Subscribers charged in their local currency also kept higher weekly retention over the first 12 weeks than those charged in the business's default currency.

01

Prices that look local

  • Format by locale: $10.99 and €10.99 in English, 10,99 € in French; yen and won with no decimals
  • Japan: whole-yen prices with local endings such as ¥2,980, not converted dollar prices
  • Same offer, local price: Germany vs Poland in the table below
In web2wave: pricing per country and the shopper's currency.
02

Paywalls and offers

  • Japan: a long-scroll paywall with Free vs Pro comparison, FAQ and renewal terms beat a US-style layout; Mojo reported a >20% advantage Reported A/B · RevenueCat State of Subscription Apps 2026
  • China: “Pay 88%” beat “Get 12% off” Academic study, retail purchase intent, not subscription data
  • France: the final button must clearly mean payment, e.g. “Commander et payer”, not just “Continuer” Code de la consommation L221-14
In web2wave: A/B test paywall layouts and offer framing per locale.
03

Local recurring payments

  • Germany: SEPA Direct Debit, card routing with 3D Secure, and clear subscription and cancellation terms
  • Brazil: Pix Automático for renewals (ordinary Pix is one-time); India: UPI AutoPay e-mandates
  • Netherlands iDEAL | Wero, Switzerland TWINT, UK Bacs, France Cartes Bancaires
In web2wave: local methods through your PSPs, 100+ via Primer.
SAME OFFER, LOCAL PRICE · REAL EXAMPLE
PlanGermanyPoland
7 days€5.5935.99 PLN
1 month€16.79100.99 PLN
3 months€25.59151.99 PLN

Their table about us, checked against our docs

FunnelFox publishes its own web2wave comparison. Here's how those rows compare with the product today.

PAYMENT PROVIDERS
They say
Stripe, Paddle, PayPal, Primer
Actually
11 direct integrations, plus 100+ through Primer
WEBHOOKS
They say
1 webhook
Actually
Multiple endpoints, 4 payload types, JSON filters
REBUILDING FUNNELS
They say
Partial, via MCP
Actually
Import by URL, Wavy rebuilds screens from screenshots or Figma
PREVIEW
They say
No preview before publishing
Actually
Version history with preview and one-click restore

Why apps grow with web2wave

Numbers from published web2wave case studies.

Leya AIEducation
~10×funnel scale-up
~2×conversion to subscribe
30+languages
130+countries

Switched from another funnel platform and scaled with AI localization and experiments that need no app release.

Read the case →
MyMental AI GURUMental health
$100K+revenue from two test funnels
~55%subscribers still active
<5%revenue refunded
40+countries with paying users

“Replaces an entire team of 10–15 specialists.” — Ceily-Liisa Saar, Latiwara

Read the case →
OnceDating & social
2×+conversion to subscription
Several×monthly funnel revenue growth

Research-led funnels and structured tests on trial and non-trial paywalls turned web funnels into a repeatable acquisition channel.

Read the case →
PangeaApp studio
~19×daily revenue growth
~2×purchase conversion

“We value tools that give us control and help us move quickly.” — Barış, Pangea

Read the case →

Questions teams ask

Can I move from FunnelFox without changing my backend?

Yes. Turn on “Format as Funnelfox” on any webhook and your server keeps receiving the subscription payload in the structure it expects. Send us your funnel URL and our team can rebuild it on web2wave for free. No funnel yet? Send your app link and we will propose one.

How does web2wave pricing compare with FunnelFox?

web2wave publishes its prices: Basic $199, Starter $590, Pro $990, Advanced 2% of web revenue with a $1,390 minimum, and the cabinet is free until 50 unique visitors a day. FunnelFox does not publish prices on funnelfox.com.

Does web2wave work with Adapty and RevenueCat?

Yes. web2wave syncs subscriptions and consumable purchases to RevenueCat, Adapty and Qonversion, which stay your source of truth in the app. Superwall and Apphud are supported too.

Which payment providers can I use?

Stripe, PayPal, Paddle, Solidgate, Braintree, Adyen, Unlimit, Billerix, FastSpring, Zotlo and Xsolla, plus 100+ providers through Primer orchestration.

How long does it take to go live?

Most clients are live in 3–5 business days: project setup, analytics, payments, then deep links and your MMP. Pro and higher plans include an assigned Growth Manager and dedicated Slack support.

Can I test web2wave against my current funnel first?

Yes. Run both funnels in parallel, split your ad traffic and compare revenue per visitor before you move the budget.

Does web2wave have an AI agent like FunnelFox?

web2wave has Wavy, an AI assistant in the editor, and an MCP server that connects Claude, Cursor or Codex to your project to build, edit, test and analyze funnels from a prompt.

Switch from FunnelFox in three steps

Or start fresh with Easy Start: prepay Advanced for three months and our team runs market research, funnel build, 30 ad creatives and your Meta launch.

1
We build your funnelSend your FunnelFox funnel URL and we rebuild it, or your App Store / Google Play link and we propose a funnel. We share a preview plan.
2
Keep your backendSwitch on “Format as Funnelfox” and your server keeps receiving the same subscription payload.
3
Test side by sideSplit traffic between both funnels and move when the numbers say so.
Free funnel

Send your FunnelFox funnel or your app link. We'll build it on web2wave.

Have a funnel? We rebuild it. No funnel yet? Send your App Store or Google Play link and we'll propose a funnel for your app. A strategist replies by email with a preview plan.

No call needed to start. We only use your details to reply about this migration.

Got it. A strategist will reply to your work email with a preview plan. Want to talk sooner? Use the Book a demo button above.
Something went wrong. Please try again, or email [email protected] with your funnel URL.

FunnelFox information based on public docs and website as of November 12, 2026; features may change (docs.funnelfox.com). Case metrics from published web2wave case studies. Free funnel builds are offered to a limited number of apps each month. FunnelFox is a trademark of its owner. Spotted something out of date? Write to [email protected] and we'll fix it.