How Pangea accelerates web growth with web2wave

In short

• Pangea is an app studio with an in-house team leading product development and growth.
• The team combines fast execution with data-informed decisions to continuously improve its products and web experiences.
• web2wave supports that work with flexible infrastructure, customization capabilities, and easier access to performance data through MCP.
• Between early September and mid-October 2026, one app in Pangea’s portfolio achieved nearly 19× growth in daily revenue and approximately 2× improvement in purchase conversion.

‍

About Pangea

Pangea is an app studio that develops and grows digital products. Its in-house team brings together product development and growth, taking ideas from development through launch and ongoing improvement.

The team’s approach emphasizes speed, ownership, and learning from performance data. By keeping product and growth closely connected, Pangea can act on insights quickly and apply what it learns to improve its products.

‍

The challenge

For Pangea, execution speed matters. The team needed infrastructure that could keep pace with its ideas while preserving control over implementation.

As its web business grew, the priority was to make changes easier to deliver and their impact easier to understand. The team wanted to spend more time developing and improving experiences, supported by tools that fit its way of working.

‍

Why Pangea chose web2wave

Pangea chose web2wave for its flexibility and the control it gave the team.

The platform supported Pangea’s existing product and growth capabilities, making it easier to create variations, implement changes, and bring new ideas live. Pangea continued to lead strategy and execution, with web2wave providing infrastructure that helped the team move faster.

‍

What changed

Faster execution, led by the team

Pangea could move from ideas to live experiences more quickly. The team gained greater flexibility to explore different approaches, make adjustments, and respond to what it learned.

This helped keep implementation aligned with the team’s priorities and supported a faster pace of continuous improvement.

More control over implementation

Editable JSON and CSS layers gave Pangea the ability to customize experiences directly. The team could adapt the platform to its requirements and put changes into practice with greater independence.

Clearer insights through MCP

The MCP integration made reviewing data and pulling reports easier. This helped Pangea interpret performance faster and understand the impact of changes more clearly.

With easier access to insights, the team could make better-informed decisions about where to focus its efforts next.

‍

The outcome

Between early September and mid-October 2026, one app in Pangea’s portfolio achieved:

• Nearly 19× growth in daily revenue
• Approximately 2× improvement in purchase conversion

These results relate to the individual app measured during this period, rather than Pangea’s portfolio as a whole.

Pangea’s team led the product and growth work behind these results. web2wave supported that work by making implementation more flexible and performance analysis more accessible.

The collaboration illustrates how a studio with strong internal ownership can use external infrastructure to accelerate execution while retaining control over its products and growth decisions.

‍

{{rich-quote}}