Superwall alternative

You searched for a Superwall alternative. Superwall is an in-app paywall product that also sells a web checkout link: design a paywall, charge with Stripe, deep-link the buyer into the app. web2wave is a dedicated web2app stack: quiz, paywall, web billing, ads, cancellation, CRM. If you already run Superwall in the app, you can keep it. This page is about the web journey.

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Who web2wave is for

web2wave is for teams that treat the web journey as a growth product, not a Stripe link. You want a quiz before the paywall, more than one payment provider, CAPI into the ad platforms you buy, a cancellation flow, a user-level CRM, and A/B tests you can run today.

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What you get

Access and pricing

• Self-serve at app.web2wave.com. Free until paid traffic (more than 50 unique visitors/day).
• Published tiers: Basic $199/mo; Starter $590; Pro $990; Advanced 2% of revenue, $1,390 minimum.
• A web checkout URL next to an in-app paywall is a starting point. It is not a dedicated web2app stack with a public price you can put in a spreadsheet.

Quiz, paywall, billing

• Dedicated quiz and paywall editor, upsells and downsells, flexible logic.
• Stripe, PayPal, Paddle, Solidgate, Unlimit, Billerix, FastSpring, Zotlo, Xsolla, Primer (100+).

A/B, ads, cancellation, CRM

• In-product A/B today.
• Pixels and CAPI for Meta, TikTok, Google, OpenAI Ads, Pinterest, AppLovin, Snap.
• In-product cancellation flow.
• Quiz and subscription analytics, user-level CRM, API and webhooks.

Stack and help

• Syncs to RevenueCat, Adapty, and Qonversion. SDKs: iOS, Android, Flutter, React Native, Unity.
• AI localization, Wavy in-editor AI (March 2026), MCP at mcp.web2wave.com (70+ tools).
• Pro includes 1 funnel built. Growth Service from $3,500/mo.

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When to pick web2wave

Pick web2wave when paid UA lands on the web and the work is the quiz, the offer, the PSP, CAPI, and cancellation, not only the paywall screen. If Superwall already runs your in-app paywalls, leave that in place. Add web2wave for the web path.

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The objection: “we already have a web checkout link”

A shareable paywall URL plus Stripe is convenient. Convenience is not a quiz, a PSP list, CAPI, or a cancellation flow. If you are buying Meta, TikTok, or Google, those pieces are the work.

web2wave is free until paid traffic. Stand up a quiz on a slice of spend and keep the in-app paywall you already have.

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Also compare

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Start free, or book a demo

web2wave is free until you run paid traffic (more than 50 unique visitors/day). Open the cabinet at app.web2wave.com and build a quiz and paywall. If you want someone from product and growth on the call, schedule a demo.

Also: web2wave vs Superwall.