Heyflow alternative

You searched for a Heyflow alternative. Heyflow is a leadgen form builder. web2wave is a dedicated web2app stack for subscription apps: quiz, paywall, web billing, ads, cancellation, CRM.

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Who web2wave is for

web2wave is for subscription-app teams that buy traffic and treat the web journey as a growth product. You want a quiz before the paywall, more than one payment provider, CAPI into the ad platforms you buy, a cancellation flow, a user-level CRM, A/B tests you can run today, and a public price you can put in a spreadsheet.

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What you get

Access and pricing

• Self-serve at app.web2wave.com. Free until paid traffic (more than 50 unique visitors/day).
• Published tiers: Basic $199/mo; Starter $590; Pro $990; Advanced 2% of revenue, $1,390 minimum.
• Our price is on the site. You do not need a call to see the number.

Quiz, paywall, billing

• Dedicated quiz and paywall editor, upsells and downsells, flexible logic.
• Stripe, PayPal, Paddle, Solidgate, Unlimit, Billerix, FastSpring, Zotlo, Xsolla, Primer (100+).

A/B, ads, cancellation, CRM

• In-product A/B today.
• Pixels and CAPI for Meta, TikTok, Google, OpenAI Ads, Pinterest, AppLovin, Snap.
• In-product cancellation flow.
• Quiz and subscription analytics, user-level CRM, API and webhooks.

Stack and help

• Syncs to RevenueCat, Adapty, and Qonversion. SDKs: iOS, Android, Flutter, React Native, Unity.
• AI localization, Wavy in-editor AI (March 2026), MCP at mcp.web2wave.com (70+ tools).
• Pro includes 1 funnel built. Growth Service from $3,500/mo.

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When to pick web2wave

Pick web2wave when you sell subscriptions, not leads. Paid UA lands on a quiz, then a paywall, then web billing. Leadgen forms do not ship PSP routing, CAPI for app ads, or a cancellation flow.

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The objection: “we already use a form builder”

A leadgen form is built to capture a name and an email. A subscription app needs a quiz, a paywall, billing, CAPI, and cancellation. Those are different jobs.

web2wave is free until paid traffic. Stand up a quiz on a slice of spend and see the difference.

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Also compare

Same stack, different search: web2wave vs FunnelFox, FunnelFox alternative, web2wave vs RevenueCat Funnels, RevenueCat alternative, web2wave vs Superwall, Superwall alternative, web2wave vs Qonversion, Qonversion alternative, web2wave vs Zellify, Zellify alternative.

Start free, or book a demo

web2wave is free until you run paid traffic (more than 50 unique visitors/day). Open the cabinet at app.web2wave.com and build a quiz and paywall. If you want someone from product and growth on the call, schedule a demo.

Also: web2wave vs Heyflow.