September 2026 product updates

A big analytics update

Analytics got a major update across the whole section.

Overview

• Pick several metrics and compare them on one chart by Shift+clicking tiles, with trend sparklines on every tile
• New metrics, including Refunded Subscriptions, Canceled Subscriptions, and Cohort Revenue
• A visitors map showing where your traffic comes from

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Funnels

• Click any step in the Quiz or Through funnel to see the answers people gave
• Select an answer to filter the whole funnel by it

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Cohort revenue

• Charts for LTV, revenue, and retention, with a chart or table toggle

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New: Subscriptions tab

• A purchases map and breakdowns by country, platform, price, and status
• A heatmap of when people buy, by weekday and hour, showing count, revenue, and conversion

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New: Chart Builder

• Build custom reports with the metrics, breakdowns, and filters you need

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New: Table Report

• Group by campaign, content, quiz, source, and more
• Preview ad creatives with per-ad performance
• Split by day, choose and reorder columns, and apply advanced filters
• Connect your ad account to see ROAS right in the table

Open Analytics in your account to try it.

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web2wave × Shopify is live

You can now connect your Shopify store to web2wave and sell through quiz funnels, with no extra tools in between.

What you can do

• Build quizzes and connect them to your Shopify store, and import your whole catalog in a few clicks
• Sell one-time purchases and subscriptions with any payment system you already use
• Track everything through the analytics pixels you need, including Meta and TikTok
• Send emails, run multi-language funnels, and use the rest of the web2wave toolkit

Physical products in your funnel

Add physical goods to regular subscriptions and digital products, or sell them on their own. After checkout, the order is created in Shopify automatically, with no extra integration or manual work. The whole path runs from quiz to paywall to payment to Shopify order in one flow.

It's available now in your web2wave cabinet.

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Paywall and quiz building

Promo ticket block with countdown

Add a promo code display with a built-in countdown timer to any paywall, no custom code needed, with customizable text, timer behavior, and styling. You can also rename the Timer with Promocode labels, like "Applied limited discount" and "Applicable for," and give the left and right sections their own colors.

Voice recording quiz block

Collect audio responses in your quizzes. Users can record by microphone, upload an audio file, or play back their response on the spot. Useful for testimonials, voice feedback, or skill assessments.

Custom list markers

Replace standard bullets in quiz and paywall lists with any character, such as checkmarks, arrows, or stars, to match your brand.

Hide the QR code on the download app banner

A new "Show all, no QR" mode shows the App Store and Google Play buttons without the QR code, for a cleaner banner focused on direct store links.

Block search in the editor

Find any block across all screens instantly, and move between matches with Enter, F3, and Ctrl+G, which makes editing complex funnels faster.

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Pricing and subscriptions

Link related prices to prevent double purchases

Create relationships between prices so double-purchase checks apply across the whole group. If someone buys Price A, they're blocked from immediately buying linked Price B, even when the products are technically different. Set it up in the price editor.

Upgrade and downgrade shortcuts

Set upgrade and downgrade prices once in your subscription plans instead of configuring logic on every paywall. Customers move between tiers in one click, and the system resolves the correct target price automatically.

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Payments and integrations

Solidgate alternative payment methods

We've added support for alternative payment methods through Solidgate, including local payment options and digital wallets. Payment statuses now map correctly, so your subscription flows work regardless of which method your customers choose.

Two new payment orchestration integrations

Truegate (truegate.tech) and Upgate (upgate.com) are now available as payment orchestration options.

Sync subscriptions to Apphud

Set up the integration in project settings to sync all your web2wave subscriptions to Apphud. Docs and integration prompts.

Sync subscriptions to Superwall

Set up the integration in project settings to sync all your web2wave subscriptions to Superwall. Docs and integration prompts.

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Tracking and attribution

Snapchat Pixel and CAPI alignment

Snapchat conversions now sync correctly between the Pixel and the Conversions API, which removes duplicate detection. Your Sign Up and Purchase events match in Snap Events Quality Score, giving you accurate attribution for your campaigns.

Per-currency custom event values

Set different conversion event values for each currency in your multi-currency prices. Meta, TikTok, and other ad platforms now see accurate local values instead of auto-converted figures.

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Localization

Force a quiz language by URL

Add ?user_language= to a quiz or paywall link to lock a visitor's language and override their browser setting. Useful for running targeted campaigns in different languages or testing localized funnels before going live.

Include translations in reports

Check "Include translations" when analyzing a quiz or paywall to see combined metrics for all AI-translated and Crowdin versions, grouping every localized copy for clearer cross-language insights.

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Get started

Everything above is live in your web2wave account. Open Analytics or connect your Shopify store to start with the two big ones.