August 2026 product updates

Introducing Trends

Trends shows what's winning in your app category in real time, so you can research your niche before you build your funnel.

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What you can do

• See trending creatives ranked by Winner Score, so you know what's being duplicated and scaled right now
• Search a live paid ads library by category, language, and platform
• See how top apps and web2app domains scale in your category
• Save ads to favorites and use them as references to generate your own, with AI creative generation right there in a chat

Trends is live in your web2wave account now.

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AI Creatives

Go from research to results in one chat. Describe the creative you need, attach references straight from Trends, and generate on-brand statics or videos in minutes. You can modify copy, scenes, and voiceover right in the chat, or translate and resize for any format without starting over.

What makes it different: AI Creatives combines external signals from Trends with your own funnel data and real user responses, so your creatives are grounded in what your users actually click and convert on.

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What you get

• Browse brands: track competitors and their ad libraries
• Top performers: proven creatives by category
• Static and video: generate from briefs or references
• Modify in chat: steer copy, scenes, voiceover, and style
• Translate and resize: every format, with no rework

AI Creatives runs on its own subscription at $199/mo, credited straight to your wallet, so you can use the balance to generate as many creatives as you need.

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New advertising platform partnerships

We've expanded our partnerships with several of the world's leading ad platforms: TikTok, Snapchat, Pinterest, AppLovin, and X (Twitter). web2wave clients now get direct access to dedicated platform teams and hands-on support.

What the teams help with

• Setting up and launching campaigns
• Choosing the right campaign structure and optimization strategy
• Driving traffic to web2app funnels
• Improving campaign performance and scaling
• Accessing advertising credits and other incentives where available

You'll work with people who understand web2app acquisition and know how to launch and optimize traffic for web funnels specifically. If you're already running on one of these platforms or want to test a new channel, reach out and we'll help you find the right fit, work out the budget, and connect you with the right team.

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More control over tracking and conversions

Turn pixels off per funnel

Enter 0 in a quiz or paywall's custom pixel ID field to fully disable Meta, TikTok, or Snapchat tracking for that funnel, including CAPI. No pixel loads in the browser and no conversion events are sent from the server, because the conversion jobs stop when the resolved pixel is 0. Leave the field blank to keep using the project default.

web2wave JS SDK for external websites

If your quiz runs on web2wave but payment happens on your own checkout or another site, you can now send the conversion back to us without placing a Meta or TikTok pixel on that page.

The user goes through your web2wave quiz, you send them to the payment page with their user_id, and after a successful charge the thank-you page calls web2wave.purchase(). We attach the event to the same user profile and fire it to the Meta Conversions API, TikTok Events API, and other connected networks from our servers, so campaigns can still optimize for Purchase. No pixels sit on the checkout domain, and your tokens stay in Project → Analytics.

Docs and install snippet: https://docs.web2wave.com/reference/web2wave-js-sdk

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Get started

Everything above is live in your web2wave account. Open Trends to see what's working in your category, and reach out if you want to explore a new acquisition channel with platform support.