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May 2026 product updates

MCP server integration, Zotlo and FastSpring payment integrations, Stripe Managed Payments, Paddle 1-click upsell improvements, OpenAI Ads pixel and CAPI, Pinterest CAPI, new Diagram block, and screen size preview in the editor.
Katya Madonova
web2wave

web2wave MCP: run your project from chat

Plug one URL into Cursor, Claude, Codex, or any AI assistant and operate web2wave straight from chat.

What it can do:

🧩 Build and edit quizzes and paywalls from an idea or a design
🎨 Tweak themes, CSS variables, and block styles from a screenshot
πŸ–Ό Upload images and assemble visual option scales instead of sliders
πŸ’³ Configure prices, after-pay redirects, and upsells
πŸ“Š Pull subscriptions, revenue, and A/B experiment results with takeaways
πŸ”Ž Clone other funnels by URL, screen by screen
⚑️ Hit any API endpoint with one chat command

Try prompts like: "Build a sleep quiz from this Figma frame and publish it", "Restyle the paywall to brand color #FF5A1F", or "Show subscriptions this week with product insights."

Docs and setup β†’

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New payment integration: Zotlo

Zotlo is a merchant of record that focuses on web2app funnels and mobile apps. The integration supports selling in multiple currencies, upsells, and full subscription management. Contact us for an intro.

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New payment integration: FastSpring

FastSpring brings 20 years of experience processing payments for SaaS businesses. Full subscription management is available. At this stage, 1-click upsells are not yet supported. Contact us to get started.

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Stripe Managed Payments

Stripe now has a merchant of record solution. They accept payments on their legal entity, which means you do not need to manage chargeback rates yourself.

One current limitation: it works with the embedded Stripe form only, not with a separate Apple Pay button.

This is a new product even for Stripe. We are in contact with their team and can answer your questions quickly with their support. Contact us for details β†’

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Paddle 1-click upsell improvements

1-click upsells were rebuilt to charge one-time products using a user's saved payment method. Previously, users had to verify payment through a Paddle form. The flow now works the same way as in Stripe.

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New block: Diagram

A new Diagram block is available in the editor. You can create multiline, colored diagrams with text labels for use in quiz flows and paywalls.

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Screen size preview in the editor

You can now preview how your funnel looks across different screen sizes directly in the quiz and paywall editor. The preview covers 75% of the most popular screen sizes and accounts for Instagram Webview controls.

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OpenAI Ads integration

You can now advertise directly in ChatGPT through OpenAI's new Ads platform. We built browser pixel and server CAPI integration with all standard events implemented. Available in Project settings β†’ Analytics tab, rolling out to all clients shortly.

Learn about OpenAI Ads β†’

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Pinterest CAPI integration

The Pinterest pixel integration now includes server-side CAPI, meaning we send events from the server as well, improving signal quality to Pinterest.

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On-demand: Pinterest as a performance channel

The recording of our Pinterest webinar with Sofiya Ryabova and Lina Markina-Nikoravesh from Aleph, Pinterest's official sales partner, is now available. They cover audience, GEOs, campaign setup, creatives, and how to launch your first test. Watch the recording β†’

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Where we'll be in June

πŸ‡ΉπŸ‡· June 11, Istanbul, Mobidictum AI & Mobile Summit β€” a summit bringing together studios, publishers, investors, and service providers. web2wave is a sponsor. Connect with our team there β†’

πŸ‡ͺπŸ‡Έ June 14, Barcelona, App Growth, Pizza & Cava β€” an evening of networking for app founders, marketing leads, and growth managers. RSVP here β†’

πŸ‡ͺπŸ‡Έ June 15–16, Barcelona, PGC Barcelona β€” our founder Igor Lyubimov is a speaker. Connect with Igor on LinkedIn β†’

πŸ‡±πŸ‡Ή June 18, App Growth Baltics '26 β€” hosted by AdQuantum and Snap Inc. RSVP here β†’

πŸ‡¨πŸ‡Ύ June 23, Limassol, Mobile App Growth & Marketing Meetup β€” an evening of UA, creatives, and growth tactics hosted by web2wave. RSVP here β†’

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Questions or need help getting set up? Reach us at hello@web2wave.com or book a call with our team.

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About web2wave

web2wave is the #1 web2app funnel builder, helping mobile app developers convert web traffic into paying subscribers before app installation through quiz-based funnels and paywalls. The platform is free to use until you launch paid traffic. Try it free.

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