Pinterest Ads: Maximizing Web Funnel Performance

A live session with Aleph, Pinterest's official sales partner across CEE and 11 other markets, and web2wave.

June 3, 16:00 CET

Most subscription apps run the same set of paid channels, and Pinterest often sits outside that rotation. Over half a billion people use the platform every month and arrive with commercial intent. Aleph and web2wave will walk through where Pinterest fits in a web2app funnel mix, what's working for performance, and what you need in place to launch your first test.

Register below to save your spot.

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What we'll cover:

• Who uses Pinterest, the main GEOs, and how the platform works for both brand and performance
• The case for Pinterest as a performance channel
• Best practices: campaign setups, ad formats, creatives, and funnel types
• Who's already advertising on Pinterest
• How to get started: tag, CAPI, business manager, creatives, and the support Aleph provides
• Live Q&A

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Speakers:

• Sofiya Ryabova, Associate Pinterest Partner Director, Aleph CEE
• Lina Markina-Nikoravesh, Senior Client Partner, Aleph Cyprus
• Igor Lyubimov, founder and CEO, web2wave

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About Aleph

Aleph is Pinterest's official sales partner across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania, and Slovakia, plus 11 additional markets across LATAM, Asia, the Middle East, and Africa. The company operates in 140+ countries, connects 26,000+ advertisers with 3+ billion consumers, and works with 60+ leading digital media platforms.

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About web2wave

web2wave is a no-code platform for building web2app funnels: quiz flows and web paywalls that engage and convert users before app installation.