Igor Lyubimov, founder of web2wave, has spent 25 years building products that scale. He took Lingualeo from zero to 20 million users and raised funding from Y Combinator, General Catalyst, and Google for his chatbot startup Edwin.

After founding a community for mobile app developers, Igor noticed a trend: apps that scaled paid acquisition were using web funnels. He started building his own funnels for health and fitness apps, realized how complex the technical implementation was, and decided to build a platform that would make this accessible to other developers.

In this 18-minute interview, Katya Madonova (Marketing Lead at web2wave) talks with Igor about web2wave's origin story, the psychology behind converting quiz funnels, and practical advice for getting started with web2app funnels.

web2wave currently serves 100+ clients across health, fitness, utilities, education, and e-commerce. The platform processes millions in payments monthly and starts at $199/month, charged only after you launch paid traffic.

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Ready to build your first web funnel? Try web2wave for free or book a demo with our team.