Mobile app advertising moves fast. What worked six months ago may already be underperforming. In this workshop, we'll review high-performing video creatives from a range of apps, break down the patterns behind their results, and show you how to apply these insights to your own campaigns.

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What you'll learn:

• The creative trends shaping mobile app growth in 2026, with a focus on video
• A categorized library of winning creative patterns and how to reuse them
• Why specific ads work: hooks, pacing, structure, messaging, proof, and CTA mechanics
• Direct app vs web2app acquisition: what changes in creatives and why it matters for performance
• Meta vs Google vs TikTok: how the winning patterns compare across platforms
• AI in mobile ads: what's possible now and how to combine AI tools with human craft

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What you'll walk away with:

An actionable framework you can use for your next creative iterations.

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Hosts:

Sasha Goncharov — Co-Founder & CEO at Spiral

Katya Madonova — Marketing Lead at web2wave

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About Spiral and web2wave:

Spiral is a growth engine that uses performance and market data to generate AI ads that increase ROAS for mobile apps. web2wave helps mobile apps build web2app funnels that bypass app store fees and restore full attribution.