Stripe is popular for good reason. It's fast to set up, well documented, and handles the basics of payment processing reliably. But the basics aren't enough when you're running subscription funnels at scale.

Payment orchestration through Primer gives you the infrastructure to handle what Stripe alone can't: automatic fallbacks when transactions fail, protection when accounts face issues, and the flexibility to route payments across multiple processors without rebuilding your integration.

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Watch the full explanation

Our founder Igor Lyubimov and Emilia Bayer (Sales and Strategy Lead at Primer) walk through these concepts in detail in our YouTube video. They cover the technical implementation, real client examples, and specific use cases where payment orchestration delivers measurable value.

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The five payment problems affecting web2app funnels

1. Vendor lock-in and token custody

When you process payments through Stripe alone, your payment tokens get stored directly on their platform. If something happens to your Stripe account—whether it's a hold, reserve requirement, or suspension—you lose access to those tokens and can't charge your existing subscribers.

This creates a single point of dependency. Your entire subscription revenue becomes tied to maintaining access to one payment provider.

2. Single point of failure

Stripe is the largest payment processor in the market, but even they experience downtime. When AWS services went down recently, Stripe was affected, and every business dependent on them lost revenue during that period.

Without a backup payment system, you have no way to continue processing transactions when your primary provider experiences issues.

3. Chargeback risk

Recurring subscriptions naturally generate more chargebacks than one-time purchases. Users subscribe through your funnel and sometimes forget about upcoming charges or don't fully understand the subscription terms when they sign up.

When they see an unexpected charge months later, they may dispute it with their bank. Stripe enforces a 0.5% chargeback threshold. For subscription businesses, this threshold is easier to hit than you might expect. If your account gets blocked due to chargebacks, you lose all existing subscriptions and can't open another account under the same entity.

This risk can shut down your business.

4. No payment retry logic

Bank declines happen frequently, particularly for newer businesses or international transactions. Stripe doesn't offer built-in cascading logic to automatically retry failed transactions with alternative payment processors.

Without this capability, you accept the decline and lose the revenue.

5. Limited global payment methods

Payment preferences vary significantly across regions. Stripe doesn't support many local payment methods popular in Europe, Brazil, Asia, and other markets. To accept payments globally, you need to integrate multiple payment systems and build custom routing logic based on user location.

This requires significant development resources and ongoing maintenance.

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How payment orchestration solves these problems

Primer acts as a unified layer that sits between your web2app funnel and multiple payment processors. Instead of integrating each payment system separately, you connect to Primer once and gain access to 100+ payment methods and processors.

Universal token vault

Primer stores payment tokens independently from any specific processor. When a customer completes payment, their card details get tokenized and stored on Primer's platform—not on Stripe or any other processor.

If your Stripe account experiences issues, your customer tokens remain secure on Primer. You can immediately route payments to another connected processor and continue charging your subscribers without interruption.

Automatic payment fallbacks

Primer's workflow engine allows you to configure cascading logic. If a transaction fails with one processor, Primer automatically retries it with your backup processor.

Businesses using Primer see 9-20% revenue increases from successful fallback payments that would otherwise have been lost.

Smart payment routing

You can route transactions based on multiple factors: user location, transaction amount, card type, payment method, or processor performance. This lets you optimize for conversion rates, reduce processing fees, or ensure compliance with regional requirements.

For example, you can automatically route European transactions to processors that specialize in that market while sending US transactions to different providers optimized for domestic payments.

Simplified 3D Secure handling

In Europe, Strong Customer Authentication requires 3D Secure challenges for transactions above certain thresholds. Normally, if a transaction fails and you retry with another processor, the customer needs to complete 3D Secure authentication again.

Primer's decoupled 3DS implementation means the authentication challenge only happens once. If the first processor declines, the authentication data automatically transfers to the second processor, eliminating duplicate friction.

Comprehensive monitoring and alerts

Primer provides proactive alerting when something goes wrong anywhere in your payment stack. You get detailed analytics, reconciliation tools, and insights into payment performance across all your connected processors.

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Why web2wave built this integration

Many web2app funnel builders already use Primer for payment reliability. When we researched the market, we saw that successful subscription businesses consistently chose payment orchestration to protect their revenue.

The partnership benefits our users in several specific ways:

No-code integration: You don't need developers to connect multiple payment processors. web2wave handles the technical configuration. You create your funnel, we set up your Primer account, and you're ready to process payments.

Subscription management: Primer doesn't natively support subscription billing, trial periods, or recurring payment logic. web2wave built a custom subscription engine that works seamlessly with Primer's orchestration capabilities. You manage subscriptions, billing cycles, and customer lifecycle through web2wave while benefiting from Primer's multi-processor infrastructure.

Guided setup: We help you identify which payment service providers make sense for your business based on processing volume, geographic focus, and vertical. Then we make introductions, help you sign contracts, and connect everything to your web2wave funnel.

Token migration: If you're already processing payments through Stripe, we can transfer your existing subscriptions to Primer so you can continue charging users while gaining the protection of payment orchestration.

Complete billing features: web2wave handles refunds, PDF invoice generation, customer portals, retry logic, and chargeback prevention tools. You manage everything from one platform.

Full account access: You maintain complete access to your Primer account. If you want to use Primer outside of web2wave or integrate it with other tools, you can.

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Real-world impact: when insurance matters

We've worked with clients who started small, generating $10,000-20,000 per month while scaling their ad campaigns. Then they hit an issue—their Facebook ad account got suspended or restricted.

During the suspension, their revenue dropped but chargebacks from previous months continued arriving. The chargeback percentage increased above Stripe's threshold, and their account got blocked.

Without payment orchestration, these businesses had to create new legal entities, open new Stripe accounts, and rebuild their subscriber base from scratch. With Primer, the same situation would have been manageable. The tokens would remain secure, and they could immediately start processing through an alternative payment provider while resolving the Stripe issue.

This insurance value matters at every business size, not just at scale.

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When payment orchestration makes sense

If you're generating $10,000-20,000 per month, you might question whether payment orchestration is worth the investment. There are several ways to think about this:

Developer cost: Building and maintaining integrations with multiple payment processors requires engineering time. You'd spend more on developer salaries than you would on Primer.

Risk mitigation: Primer provides insurance against account issues. Payment processing is fundamental infrastructure. If you can't take payments, you don't have a business.

Incremental optimization: Many businesses pay less for Primer than they generate from fallback payments alone. The marginal gains from network tokenization, smart routing, and retry logic often cover the platform cost.

Future-proofing: Payment requirements evolve. Regulations change. Banks adjust their rules. Building your payment stack on orchestration infrastructure means you can adapt quickly without rebuilding integrations.

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Getting started with Primer through web2wave

The process is straightforward:

1. Contact our team and let us know you want to activate Primer
2. We'll set up both sandbox and production accounts for testing and live payments
3. We'll help you select appropriate payment service providers based on your business
4. Create your pricing plans and introductory offers in web2wave
5. Build your paywall using our no-code editor with the Primer checkout block
6. We configure the routing logic and connect your PSPs
7. Start processing payments with full orchestration support

You can open your Primer account directly through web2wave. You don't need to sign a separate contract with Primer or navigate the setup independently.

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What this partnership means

web2wave being an official Primer partner validates the importance of payment reliability for web2app funnels. We're not just adding another integration—we're building infrastructure that protects your business.

Primer was founded by former PayPal and Braintree leaders who deeply understand payment complexity. They focus on solving difficult payment problems for high-growth businesses. Their partnership with web2wave means our users get access to enterprise-grade payment infrastructure without the enterprise complexity.

This collaboration gives you the tools to scale confidently. You can expand into new markets, test different payment providers for performance, and build redundancy into your revenue operations—all without writing code or managing complex integrations yourself.

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Next steps

If you're currently running web2app funnels on Stripe alone, consider the risks you're accepting. Payment orchestration isn't just about optimization—it's about business continuity.

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Ready to learn more? Book a call with our team or create a free account and message us through the chat on our website. We'll help you understand whether Primer makes sense for your current stage and how to implement it if it does.