Subscription app monetization: The 15 tests you should run next

There are far more ways to test a paywall than most teams try. Jacob Rushfinn, co-founder and CEO of Botsi, who writes the weekly Retention.Blog, joins web2wave to go through paywall and monetization tactics worth testing, why they work, and how to prioritize them so you leave with a queue of experiments to run next.

Register below to be reminded, and to get the recording if you can't make it live:

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What you'll learn

• Paywall formats worth testing: scrollable, interactive, multi-page, and video
• Second offers and win-back flows when the first paywall doesn't convert
• Price testing and plan structuring, including lifetime offers
• Personalization and segmentation by early behavior
• Alternative purchase flows outside Apple's IAP
• Live Q&A

Speakers

• Jacob Rushfinn, Co-founder and CEO, Botsi
• Igor Lyubimov, Founder and CEO, web2wave

About Botsi

Botsi is AI-powered pricing and paywall optimization for subscription apps. It trains a custom AI model for each app to show every user the right price, paywall, and offer to grow lifetime value.

About web2wave

web2wave is a no-code platform for building web2app funnels: quiz flows and web paywalls that engage and convert users before app installation.