We're now a Meta Business Partner

web2wave is now an official Meta Business Partner. This partnership validates our platform's capabilities and commitment to mobile growth. As our founder Igor puts it:

"We built web2wave around the belief that web2app funnels would become critical infrastructure for mobile growth. This partnership with Meta confirms that direction."

Complete email automation system

Send email sequences straight from web2wave - no external systems required. This is our biggest launch this month, and it's currently in beta for Advanced Plan users.

Set up automated email sequences triggered by user actions like lead registration, purchases, or app installs. Create multi-step campaigns with custom delays, conditional logic, and full HTML customization. The system includes AI-powered translations that automatically send emails in your user's browser language, with separate statistics per language.

You can also target specific prices - when using the "Any purchase" trigger, select which prices should trigger the email sequence. This is perfect for sending different content to different customer segments.

Additional email capabilities:

• Quiz filter - send emails to users only from selected quizzes
• Manual "After pay" emails - send subscription confirmation emails manually from the admin panel
• Transactional emails via API - complete programmatic control over your email communications

Watch our founder explain the full setup in this quick video: Email Sequences walkthrough

Email API documentation

Stripe payment improvements - better approval rates

We've shipped several updates to boost your payment approval rates:

• ApplePay & Express Checkout now collect billing address by default
• Smart email handling - ApplePay emails are saved to Stripe without changing user data
• Optional name field can be added to card forms and is collected automatically in ApplePay
• Auto-fill country from IP address for better conversion
• Customizable payment terms - add your own or hide them completely

All emails and names are now properly passed to Stripe Payment Methods, resulting in higher approval rates and fewer declined payments. These changes are live now - no action needed on your end.

Primer + web2wave = Subscriptions made simple

We've partnered with Primer, a leading payment orchestrator that connects multiple payment providers in one place. Primer lets you test providers for conversion, ensure continuity if one fails, and keep all payment and conversion data centralized.

On its own, Primer doesn't support subscriptions, trials, or cascading payments. That's where web2wave comes in. With our integration, you can set up and manage subscriptions, trial phases, and advanced billing flows directly through web2wave while benefiting from Primer's orchestration power.

Builder & workflow improvements

New quiz & paywall blocks:

• Background draggable - easily show 2 images in "Before/After" style with draggable lines that switch between uploaded images
• Checkbox block - make checkboxes required so users can't pass to the next screen when unchecked

Experiment updates:

• New status: "Stop (No new users)" - new users aren't added to experiments, but we continue collecting results every 5 hours so you can monitor metrics for existing cohorts
• Metrics charts - after launching an AB-test, see how experiment metrics change over time with visual charts for user numbers, conversion rates, ARPU, and ARPPU

See us at Unlocked Summit in Amsterdam

We'll be at the Unlocked - Mobile & App Growth Summit in Amsterdam on October 14th. Come visit our booth, and catch Igor's speaker session on web2app funnels. It's a great opportunity to see web2wave in action, ask questions, and connect with the team in person.

That wraps up September! From Meta partnership to complete email automation, these updates are about giving you more control and better results. Whether you're just exploring web2wave or already running successful funnels, we're building the infrastructure to help you scale.

Ready to try these features? Start a free demo or schedule a call with our team. You can also reach us at hello@web2wave.com.