March 2026 product updates

Introducing Wavy: AI assistant in the quiz editor

Wavy is an AI assistant built into the quiz editor. Give it a task in plain text and it generates a full quiz flow, recreates screens from Figma exports, or applies styling from a reference image.

To generate a quiz, describe your app and audience and Wavy builds the screens. To recreate Figma designs, export your screens, drag and drop the images into Wavy, and it analyzes them and recreates the layout on the platform. To restyle a quiz, upload a reference image and describe the change.

Watch the demo →

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Custom retry schedules for failed payments in Primer

You can now define flexible retry schedules after a failed charge in Primer. Retries are configured by day after the due date, with optional amount modifiers.

For example: retry at full price on days 1, 3, and 5; at 70% on day 7; at 50% on day 14; at a fixed $5.99 on day 28.

This lets you retry on specific days, retry with a percentage discount, retry with a fixed amount, and auto-cancel the subscription after the last configured retry day. The setup gives you more control over retry logic and payment recovery.

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Custom entitlements and access levels per price

You can now configure which product your users receive in your app per price. RevenueCat Custom Entitlements and Adapty Access Levels are both supported, so the entitlement or access level tied to each price is set directly in web2wave.

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A/B test list improvements

Tags — add tags to A/B tests to keep them organized.

Active filters — see which filters are applied inside each test directly from the variants list.

Created and updated dates — both are now visible in the list.

End date status — experiments ended by an end date are marked as such in the list.

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Analytics database update

On March 18, 2026 we updated our analytics database to improve report speed. Events older than January 1, 2026 have been archived. Not affected: payments data, users' answers, attribution data, and custom user properties.

Contact us if you need access to archived data and we will restore it for you.

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March's updates give you more control over what happens inside your funnel: how payments recover, how entitlements are assigned, and how experiments are organized. All features are live in your account. Log in and try them out, and reach out if you need help getting set up at hello@web2wave.com or book a call with our team.

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About web2wave

‍web2wave is the #1 web2app funnel builder, helping mobile app developers convert web traffic into paying subscribers before app installation through quiz-based onboarding flows and paywalls. The platform is free to use until you launch paid traffic. Try it free.