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October 2025 product updates

October brought some of our biggest launches yet. We've made it possible to embed web2wave quizzes and paywalls directly into mobile apps, expanded payment capabilities with PayPal upsells and recovery flows, and shipped granular analytics controls that give you precise oversight of your data. Here's everything new.
Katya Madonova
web2wave

Embed quizzes and paywalls into mobile apps

You can now embed web2wave quizzes and paywalls directly into your mobile app. Our SDKs for iOS, Android, and Flutter handle all communication between your app and web2wave content through WebView components, including event handling, navigation, and user interactions.

This means you get all the power of web2wave - detailed analytics, AB-tests, multiple payment systems, and real-time updates without app store releases - running natively inside your mobile app.

Included with every subscription plan.

View mobile SDK docs

Experimental SDKs for Unity and React Native

We've also released experimental SDKs for Unity and React Native for cross-platform development.

Payment flow upgrades

PayPal upsells

Add PayPal prices to your 1-click upsell buttons. Users complete payment through PayPal's flow, and you can now offer lifetime products alongside subscriptions.

Failed upsell recovery

When a 1-click upsell fails due to insufficient funds or unsupported transaction types, you can now trigger custom actions: open a popup, run JavaScript callbacks, or redirect to a backup payment page. This gives you a second chance to capture revenue from failed transactions.

PDF invoices

Every payment transaction now generates a PDF invoice automatically. These can be emailed to customers or accessed directly from the transaction record, giving your customers professional documentation and reducing support requests.

Analytics and data control

Event filtering per analytics system

Define JavaScript filter functions for Meta, GA, and MixPanel to control exactly which events get sent to each platform. This gives you precise control over data flow and helps optimize pixel costs.

View event filter guide

Custom Snapchat pixels

Add custom Snapchat pixels per quiz or paywall for better campaign tracking.

User property updates

Update user properties for any user in your funnels through the platform interface.

SEO and page customization

Custom robots.txt

Edit your site's robots.txt file directly in Project settings for better search engine control.

Custom page titles and sharing previews

Customize page titles, preview images, and favicons for every quiz and paywall. This means better social sharing and distinct browser tabs for each funnel step.

Builder improvements

New JS Code block

A cleaner way to add JavaScript to your pages. It renders with a slight delay after the page loads and runs in a closure so your variables don't interfere with other scripts.

Custom AI translation instructions

Add specific guidance to AI translations for quizzes and paywalls, ensuring your brand voice stays consistent across languages.

Join our Q5 webinar with AdQuantum

November 20th at 14:00 CET.

Join Anton Kuzmin (Head of UA at AdQuantum) and Igor Lyubimov as they break down what's working in Q5, where Meta's Andromeda algorithm and rising competition have changed the landscape. Learn creative strategies, funnel diversification tactics, and real insights from managing millions in ad spend.

Register for webinar

Meet us at AppGala Barcelona

We'll be at AppGala Barcelona on November 30th! Come say hi to the team, and catch Igor's presentation on web2app tactics that actually convert. It's a great chance to see web2wave in action and talk growth strategies.

October's updates bring more power to your hands - in-app quiz and paywall embedding, smarter payment handling, and precise control over your data. We're focused on giving you the tools to convert better and scale faster.

Ready to try these features? Start a free demo or schedule a call with our team. You can also reach us at hello@web2wave.com.

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