What Is Web2Web?

Web2Web refers to the practice of using web-based technologies to make onboarding and user engagement for mobile apps easier. In this approach, web interfaces interact with users before they fully engage with the app. Web2Web onboarding often includes:

• Web-Based Landing Pages: Interactive web pages designed to introduce users to the app and its features.
• Pre-Registration Forms: Users can provide information and express interest before downloading the app.
• Interactive Tutorials: The content such as videos and quizzes that prepare users for the app experience engages people

Key benefits of Web2Web

1. Improved Marketing Attribution

With Apple's IDFA restrictions and the upcoming Google Privacy Sandbox, tracking user behavior and attributing conversions on mobile platforms have become increasingly difficult.

Web2web funnels provide precise marketing attribution with UTM tags, allowing for better budget allocation and ROI analysis.

2. Lower Commissions, from 30% to 5%

Avoid the 15-30% commissions imposed by Apple and Google, which can significantly impact profit margins.

By processing transactions on the web using Stripe, Paddle, PayPal or any other payment processor, you will pay lower commissions, from 2 to 7%.

3. Don't stuck on app review

Web paywalls are not bound by app store rules, offering complete freedom to design and optimize user experiences.

Developers can experiment with pricing, discounts, and offers without restrictions

4. Higher Revenue Retention

Due to payments made on web, users do not cancel subscriptions that much, as on mobile, which helps to get even higher LTV.

Build customized win-back strategies and offer flexible discount for those users who want to unsubscribe.

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What Is Web2App?

Web2App is another strategy where users are guided through a web-based interface before transitioning to the app. This approach is often used in Web2App campaigns to solve attribution challenges, particularly in the iOS ecosystem.

In Web2App flows, users are sent to a landing page with a brief app description (usually just one banner and title) from an advertisement. A deep link is then created using a JS script for app download, embedding UTM tags from ad networks like Facebook and TikTok. These UTM tags are forwarded to mobile apps for attribution purposes, which helps in overcoming challenges related to SKAN/SKAD.

Comparing Web2Web and Web2App

1. User Experience
   • Web2Web: Offers a flexible and engaging experience directly through the web. Users can explore content, interact with tutorials, and complete pre-registration without needing to download the app immediately.
   • Web2App: Focuses on driving users to the app. The experience is often more streamlined once users transition to the app, but it may involve additional steps and incentives to encourage downloads.
2. Development and Implementation
   • Web2Web: Development can be more straightforward, especially with tools like Web2Wave that allow for easy creation of web-based onboarding experiences without requiring extensive developer input.
   • Web2App: Requires more coordination between web and app teams to ensure a seamless transition. It may involve deeper technical integration and additional development efforts, especially when using Web2Web events to synchronize data.
3. Conversion Rates
   • Web2Web: Can lead to higher conversion rates by engaging users early and providing a compelling preview of the app experience before they download it.
   • Web2App: Directly targets users with app download prompts and incentives, which can lead to higher installation rates if users are motivated by the offered rewards.
4. Flexibility and Customization
   • Web2Web: Offers high flexibility and ease of customization through web-based tools. Changes and updates can be implemented quickly without affecting the app.
   • Web2App: Customization is more tied to the app environment. Changes in the onboarding process may require updates to the app itself.
5. Analytics and Insights
   • Web2Web: Provides robust analytics for web interactions, allowing you to track user engagement and behavior before they download the app. Using the Web2Web dashboard, you can gain insights into user behavior and adjust strategies accordingly.
   • Web2App: Focuses on app-specific metrics, including installation rates, in-app activity, and user retention post-download.

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Choosing the Right Approach

The choice between Web2Web and Web2App depends on your goals and the nature of your app. Consider the following when making your decision:

• User Journey: If your goal is to engage users early and provide a detailed preview of the app experience, Web2Web may be more effective. If you want to drive direct app installations and offer incentives, Web2App could be the better choice.
• Resources and Development: Evaluate your development resources and capabilities. Web2Web offers a more flexible and less resource-intensive option, especially with AI-driven tools like Web2Wave.
• Analytics Needs: Consider where you want to focus your analytics efforts. Web2Web provides insights into web interactions, while Web2App offers detailed app metrics.

Choosing the right onboarding strategy is crucial for maximizing your app's success. Web2Wave offers a cutting-edge solution with its web-based onboarding funnels, combining the best of both Web2Web and Web2App approaches. With its AI-driven tools and no need for developers or designers, Web2Wave empowers you to create customized, engaging onboarding experiences that seamlessly integrate with your app.

Ready to transform your onboarding process? Discover how Web2Wave can revolutionize your user acquisition and retention strategies. Book a demo today to see our platform in action, explore its powerful features, and start crafting an onboarding journey that captivates and converts. Don’t miss the opportunity to elevate your app’s success — book your Web2Wave demo now and take the first step towards a superior onboarding experience!