What Are Web2Web Funnels?

Basically, web2web is a part of web2app technology. While web2app is focused on a smooth transition of users into a mobile app, web2web allows users to know more about the product. Usually by going through a web onboarding process. Web2Wave offers a solution for creating a web funnel. It is an intermediate stage before the user becomes fully engaged with your mobile app. Instead of diving directly into the app, users first interact with the web version of your signup process. This approach offers several benefits, including increased accessibility and control over the registration process.

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Web2App, on the other hand, focuses on creating efficient funnel transitions from web app to app, where users complete their initial web interaction and then are seamlessly redirected to app store pages or directly into the app.

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How Web2Web as a Part of Web2App Funnels Work?

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1. The user sees the ad online. Facebook Ads, Instagram, TikTok, Google Ads, your website – launch whatever you find the most performing
2. The ad redirects the user to a web quiz
3. The user completes the quiz, which explains the product to the user and warms them up before the payment
4. The user subscribes to the paid version of the app on the web using Stripe/PayPal or other systems
5. The user gets a deep link to install the app or logs into the app using an email
6. Voila! Now product managers, analytics, and marketers see what ad hooked this user and much more data about them (including gender, age, interests, and lifestyle)

By adding classic Web2App to the process, the flow becomes even smoother. The funnel will be able to redirect the user directly to the app store or automatically initiate an app download, increasing the conversion rate from web to app environment.

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What Web2Web and Web2App Funnels Will Bring to You

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1. Improved Marketing Attribution

With Apple's IDFA restrictions and the upcoming Google Privacy Sandbox, tracking user behavior and attributing conversions on mobile platforms has become increasingly difficult.

Web2web and web2app funnels provide precise marketing attribution with UTM tags, allowing for better budget allocation and ROI analysis.

Web2app complements this by offering additional user data insights, helping you understand which web-driven strategies most effectively lead to app installations.

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2. Lower Commissions, from 30% to 5%

Avoid the 15-30% commissions imposed by Apple and Google, which can significantly impact profit margins.

You will pay lower commissions by processing transactions on the web using Stripe, Paddle, or any other payment processor - 2-7%.

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3. No more stuck on app review

Web paywalls are not bound by app store rules, offering complete freedom to design and optimize user experiences.

Developers can experiment with pricing, discounts, and offers without restrictions.

Web2app also provides more flexibility in bypassing app store regulations by enabling smoother pre-installation user engagement on the web.

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4. Higher Revenue Retention

Due to payments made on the web, users do not cancel subscriptions as much as on mobile, which helps to get even higher LTV.

Build customized win-back strategies and offer flexible discounts for those users who want to unsubscribe.

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Key Features of Web2Web and Web2App Technology

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1. Pre-Registration Capture: Before users download the app, web2web as a part of web2app technology can capture essential information through web forms, allowing for a smoother transition once the app is installed.
2. Interactive Content: Engage users with interactive content, such as videos, quizzes, and interactive tutorials, to make the onboarding process more dynamic and informative.
3. Personalization: Customize the web-based onboarding experience to align with your app’s branding and user preferences, enhancing relevance and engagement.
4. Seamless Integration: Web2web integrates with your existing app infrastructure, ensuring that user data and progress are synchronized between the web-based and app-based experiences.
5. A/B Testing: Conduct A/B tests on different onboarding strategies to identify which approaches yield the best results and optimize the user journey accordingly.
6. DIY Onboarding Creation with AI: Web2Wave offers a powerful tool that allows users to create their own onboarding experiences without needing developers or designers. This AI-driven tool simplifies the creation of personalized onboarding flows, enabling you to tailor experiences based on user behavior and preferences with minimal technical expertise.‍
7. Cross-Platform Redirects: Web2app enhances the overall funnel by providing direct links from the web to app stores or directly to app installation processes, allowing for highly efficient user acquisition through seamless cross-platform transitions.

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Additional Insights from Web2Wave Innovations

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1. Enhanced Reach and Accessibility: According to Web2Wave, web-based onboarding funnels extend your reach beyond the app store. Users can engage with your onboarding content from any device with an internet connection, making it easier to attract and convert potential users who may be hesitant to download an app immediately.
2. Cost Efficiency: Web2Wave solutions can reduce costs associated with app store fees and development. By handling initial user interactions on the web, you can streamline the development process and focus resources on optimizing the core app experience.
3. Improved User Segmentation: Web-based funnels allow for better segmentation and targeting of users. You can tailor the onboarding experience based on user demographics, behavior, and preferences, leading to more personalized and effective engagement strategies.

Similarly, Web2App ensures that users flow from the web to app store environments that are already primed for installation, providing deeper segmentation insights and increasing the probability of conversion.

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Why Include a Web Acquisition Funnel in Your Marketing Strategy?

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Integrating a web acquisition funnel into your marketing strategy is crucial for maximizing app growth. By leveraging web2web technology, you can capture potential users who might otherwise drop off during the app download process. This approach not only increases the likelihood of user acquisition but also enhances the overall efficiency of your marketing efforts.

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When combined with Web2App, you can reduce drop-offs by ensuring that users are guided smoothly from their initial interaction with your web content to the app store, resulting in a higher conversion rate.

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Implementing Web2Wave Funnels

1. Define Objectives: Determine what you want to achieve with your web-based onboarding funnel. Whether it’s increasing app installations, improving user engagement, or gathering pre-registration data, having clear objectives will guide your strategy.
2. Design the Funnel: Use Web2Wave’s AI-driven tool to create an engaging and intuitive web-based onboarding experience. This tool allows you to design and customize your onboarding flows without needing developers or designers.
3. Integrate and Test: Implement the funnel using Web2Wave’s platform and rigorously test it to ensure it functions smoothly across different devices and browsers.
4. Monitor and Optimize: Use Web2Web’s analytics tools to track user behavior and performance metrics. Continuously refine and optimize the funnel based on the data you collect.

Additionally, if you're utilizing Web2App, ensure that the transition from the web funnel to the app store is as seamless as possible by testing cross-platform redirects.